Stratasys, a major player in 3D Printing industry has completed to sale of its metal 3d printing service to Cumberland Additive which is also located in Texas. This will make a remarkable strategic shift in its operation and market alignment.
This was quite anticipated because we noticed that Stratasys had already removed all references of Metal 3D Printing from its official accounts and website. The GM & VP of Stratasys Direct Manufacturing states “We are focusing Stratasys Direct to maximize synergies with our market-leading additive manufacturing business.”
This strategic sale follows a series of deliberate steps taken by Stratasys to streamline its operations and concentrate on key objectives. Notably, the company ventured into metal 3D printing services after acquiring Solid Concepts and Harvest Technologies in 2014. The recent sale to Cumberland Additive aligns with Stratasys’ evolving business strategy and underscores its dedication to enhancing internal efficiency and customer-centric offerings.
Its a strategic move taken to focus on key objectives and improve profitability. “With this transformation, Stratasys Direct is poised to demonstrate the full spectrum of advantages offered by Stratasys solutions in large-scale additive manufacturing,” remarked a spokesperson from the company. “Our focus remains on providing tailored solutions for customer applications while leveraging our technology and industry expertise to surpass expectations.”
The diverse metal printing in Austin to Cumberland Additive mirrors Stratasys’s earlier sale of urethane facilities, signaling a deliberate reorientation to drive improved profitability, accountability, and responsiveness to customer needs.
Expert analysts anticipate this strategic shift to significantly contribute to Stratasys’ growth trajectory and reinforce its commitment to innovation in the realm of additive manufacturing. It positions the company to explore cross-selling opportunities, extend its manufacturing capacities, and reinforce its position as a leader in tailored additive manufacturing solutions.
The completion of this sale underscores Stratasys’ dedication to honing its strengths.
